What is Bluetooth®?
Bluetooth is royalty-free and the world’s most widely used short-range wireless standard. It replaces the otherwise necessary cable connections between computers, mobile phones, PDA’s etc. Bluetooth is in the 2.4 GHz-band just like WiFi, cordless phones and microwave ovens. A typical application for Bluetooth is handsets, hand free devices, synchronization-devices and data exchange. Therefore, there are several classes structured in three-Bluetooth profile. For a mobile phone with a normal range of max. 30m the so-called Class-1 Bluetooth Profile with a range up to 100m is preferred. Currently over 90 % of the mobile phones in the German market have a Bluetooth interface.

What is Bluetooth used for?
With the help of a Bluetooth interface information can be sent free of charge directly to the user's mobile device. The comparatively short range of this technology is also its advantage, offering the necessary and direct contact with customers at your specific location - be it a stand at a trade show, the point of sale, advertising spots, the cinema, a museum, etc. In addition to this, the information that is relevant to your location can be custom delivered depending on the time of day, model of mobile phone or frequency of us - a typical form of context-based services.
Example using a film poster: While the visitors to the cinema are waiting in line for tickets or at the vending counter in the foyer, they have extra time on their hands. They are interested in a movie and look at the poster for it. In this situation they will get a message via Bluetooth offering to send them a trailer for the movie, an offer with a high rate of acceptance.

What is WiFi?
WiFi is a Local Area Network with a maximum range of 300m - usually a transfer rate of 54 MBit/s is achieved at a transmission range exceeding 100m in an open space. Currently approximately 20 % of all mobile phones have a WiFi Interface. With its help, mobile marketing campaigns that require feedback such as test-driving, voting or downloading are possible.

How will I get the data?
Marketing via WiFi requires the permission of the mobile phone user as it is based on the permission-marketing concept. This implies that a customer must agree to download the mobile content via Bluetooth. He should first switch on the Bluetooth; it will make a message visible on the mobile screen for downloading. As soon as the customer say yes it will start downloading. This inquiry can take up to 25 seconds. Mobile phones with Pin code such as Samsung or Blackberry will be asked to re-enter their default PIN which is 1234 or the PIN selected by them before starting the download of the Content.

Are there any mobile phones that cannot receive the data?
Basically all the mobile phones that have Bluetooth Protocol Obex Push in their profile are able to receive the data. However, there are some mobile phones that are not able to receive the Data. This includes the Apple iPhone, some Blackberry Models and the old Nokia Models i.e. N6310/N6310i. On some of the models of Samsung and LG some complications can also occur while downloading the Java applications and games.

How can a recipient refuse to receive the data?
There are three possibilities to reject to download the content:
1. Not to accept the request
2. Switching the Bluetooth to Invisible Mode
3. Switching Bluetooth off
All Paired Devices such as headsets stay untouched except for in the last case.

How long does it take to transfer the data via Bluetooth?
The transfer speed depends upon various factors. Other short-range radio transmitters with the same frequency band in the same area, in the walls, the distance to the transmitter or the file size can sometimes interfere with the Transmission rate. Average transmission time for files less than 200 KB is up to 6 seconds max and for files up to 500 KB it can take maximum 20 seconds. In BOScube the transmitter with Bluetooth 2.1 + EDR is used. As a result, the transmission rate is three times faster than average, provided the customer has the same interface for downloading the digital content.

Where can I find the received contents on my mobile phone?
There is no hard and fast rule for the location of the received data as the manufacturer of the mobile phones have given different locations for receiving and saving the data. Moreover, the designed location depends upon the type of the file. For example, the Nokia phones save all the received files in the Inbox folder. Other models save all the links in a „Websites“folder and all the photos in a „photo“folder.

How secure is the Bluetooth?
Bluetooth Connections have a 128-bit Encryption. Bluetooth also uses Frequency Hopping i.e. the frequency gets changed 1600 times per second. Therefore it makes the bugging or interception very difficult. Security comes into question when Bluetooth is not properly implemented or it is not compatible with the old version of mobile phones. The recipient must agree before the data gets downloaded. As prevention is better than cure, proper care can exclude the fear of a viral infection. When the sender of the data is not clear to you, you can disable your Bluetooth interface.

What are the advantages of Bluetooth Marketing?
Bluetooth offers you the facility to contact your customers directly as no other marketing tool can. Bluetooth Marketing gives you an opportunity to reach your customers directly via mobile phone as a medium of personal advertising without having to know the mobile number. The download is free of charge for the customers and is carried at the request of the customer, thus increasing the quality of contacts and minimizing the scattering losses. The focus of your clients as well as the proactive use of BOScubes can be achieved by setting the time, place and type of mobile content. The mode of communication can be then tailored according to the target group. Through detailed download statistics you will come to know about the success of the campaign and how the behavior of the outcrops can be tracked.

Who can benefit from Bluetooth Marketing?
Bluetooth Marketing is generally applicable to all industries who want to make a simple, effective and long-lasting impact of their advertisements on their customers and hence maintains a personal contact with them.

Success factors of a Bluetooth Marketing Campaign
Optimum Bluetooth Marketing Concepts are specifically tailored according to the different mobile phones. Bluetooth Hotspots are so effectively installed that it attracts the customers to the advertisement i.e. it acts like a pull-medium. This can be further illustrated using the AIDA concept: The Bluetooth Service must be clearly and visibly preceded by the attention grabbing information (posters, printed carpets, screens, banner etc). The Mobile content should be so cropped that they are compatible for each mobile phone user. It should be attractively designed considering the taste of the target audience so that the customer feels the desire to have your message on his or her mobile phone and hence initiate the download process. Other success factors include the site characteristics or the individual technical set-up at the site. The Bluetooth Hotspots must be installed so that the download and transfer of the large data take only a few seconds time.

What does Bluetooth Marketing Campaign consist of?
It consists of mobile content, the technical set-up of the Bluetooth technology, the content to be displayed and the Wi-Fi content.

1. Mobile Content
   Like all other traditional ways of marketing, a Bluetooth marketing campaign also requires that the contents should be cropped so that they can be reached by every end user e.g. TV, posters, radio etc. Here the special file formats and the display sizes are given particular consideration, giving the customer’s perspective a special value. This means not only a „customization“ of the mobile phones such as with wallpapers, ring tones and screensavers but also the entertainment or information programs such as music, videos, applications, coupons etc. This requires that the content of the display should be very visible or have a good acoustic quality.
2. Technical Setup
   Before the Technical Setup of the Bluetooth Hotspots, professional Advice and proper Implementation Concept should be there in order to secure the proper Functioning.
3. Display Content
   The resolution of the display content should be so designed so that it encourages the customers to download the content by activating their Bluetooth interface. This can be presented in upper and lower case of the screen in writing or perhaps also as a film with animated characters.
4. WiFi Interface
   Using the WiFi Interface you can offer information that can be forwarded to others. The mobile phone users can be linked to some selected sites or for example the QR-code on the BOScube helps in accessing the information about the WiFi interface. The WiFi interface can also act as a server so that the customer can download the files with a large data volume such as films.